Club96 is a new graphics collection designed by Sabrina from Blonde Ambition in honour of her dad who was just recently diagnosed with ALS (Lou Gerhig's disease). A portion of the wholesale sales she makes goes to the ALS Society of Alberta.
This hit close to home for Kimberley (owner of Dusty Road) as her dad passed away from ALS when she was 18. In a nutshell, ALS is a terminal disease that essentially causes extreme muscle atrophy. You may remember in 2014 the "Ice Bucket Challenge" went viral and created some awareness of the disease. Prior and since then awareness has been limited.
We have been inspired by Sabrina to carry forward her initiative! A portion of the Club96 sales we make is going to be given to the ALS Society of Canada to help with research and support for families impacted by ALS.
Watch for new styles being added to this collection throughout the year!